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Two New Fairs for 2012
Frieze New York and Frieze Masters in London
Hans Peter Feldman, untitled

Hans Peter Feldman, untitled
Frieze Art Fair 2010, Photo by Polly Braden

Details of Frieze Art Fair 2011
The Directors of Frieze Art Fair, Amanda Sharp and Matthew Slotover, have
announced today the details of the 2011 fair. Frieze Art Fair is one of the world’s most
influential contemporary art fairs and brings an international focus to the dynamic
contemporary art scene in London every October. Sponsored by Deutsche Bank for
the eighth consecutive year, Frieze Art Fair is a carefully selected presentation of the
most forward-thinking galleries from around the globe. The selected galleries will
present outstanding work by over 1,000 of the world’s most innovative artists. Frieze
Projects, the fair’s unique curatorial programme, is also an integral part of the fair
and is supported in 2011 for the first time by the Emdash Foundation.

2011 saw more applications than ever to Frieze Art Fair and will see a total of 171
exhibitors from 33 countries. The dynamism of galleries from emerging territories such as Asia and South America is balanced by a strong European and American
contingent. Additions to last year’s participants include Galerie Chantal Crousel
(Paris), Konrad Fischer Galerie (Dusseldorf), Johnen Galerie (Berlin), Yvon Lambert
(Paris), The Pace Gallery (New York), Andrea Rosen Gallery (New York) and
Donald Young Gallery (Chicago). Previous Frame exhibitors that are this year
exhibiting in the main section of the fair are: Andreiana Mihail Gallery (Bucharest),
Project 88 (Mumbai), Rodeo (Istanbul) and Micky Schubert (Berlin).

Frame, a section of the fair dedicated to galleries established less than six years ago
and selected on the basis of a proposed solo presentation, features a number of
galleries that have not previously benefitted from an international platform to show
their work; 21 of the 25 galleries in this section are new to the fair. Notable this year is the strong Latin-American showing in this section with presentations including:
Ignacio Liprandi Arte Contemporaneo (Argentina), showing Pablo Accinelli;
Revolver (Peru), showing Ximena Garrido-Lecca; Casas Riegner Gallery
(Columbia), showing Bernardo Ortiz. Frame is a place to discover artists for the first
time; providing the opportunity to see and buy work from artists of all generations
that are yet to gain a significant international reputation. The Frame galleries’
selection has been advised by curators Cecilia Alemani and Rodrigo Moura. Frame is supported by Cos.

Co-directors Amanda Sharp and Matthew Slotover commented, ‘This year we're
excited to be working with architects Carmody Groarke, who have proposed an
intelligent redesign of the fair. The geographical diversity of the gallery list attests to
the art world's increasing globalisation, offering the opportunity to make discoveries
as well as see work by some of the most significant artists working today. We're
delighted by the continued support from Deutsche Bank, now in their eighth year as
main sponsor of the fair. The Financial Times is our media partner for the second
time and we are also pleased to have a new supporter for Frieze Projects, the Emdash Foundation, and the introduction of the Emdash Award this year.’

Pierre de Weck, Member of the Group Executive Committee and Global Head of
Private Wealth Management, Deutsche Bank added: ‘The vitality and range of art
on view most clearly demonstrate why Deutsche Bank continues to be proud to
sponsor Frieze Art Fair.’

Details of the curatorial programme Frieze Projects, Frieze Talks, Frieze Film and
Frieze Education will be announced during the coming months. The recipient of The
Emdash Award will be announced on 16 May.

In previous years Frieze Projects has presented new commissions by artists including Spartacus Chetwynd, Mike Nelson, Richard Prince, Paola Pivi and Nick Relph. Frieze Talks has included keynotes by John Baldessari, Dave Hickey, Yoko Ono and Bridget Riley. This year, Frieze Projects is curated by Sarah McCrory under the auspices of Frieze Foundation and supported by the Emdash Foundation.

The Outset/Frieze Art Fair Fund to benefit the Tate Collection continues in 2011, the
ninth consecutive year of the collaboration. This unique partnership enables Tate to
buy important works of art for the nation at Frieze Art Fair. The fund to date has
raised over £900,000 and, as a result, 83 works by 53 significant international artists
have been added to Tate’s collection since 2003.

The Frieze Art Fair Yearbook 2011-12 will be available in September.

Details of Frieze Projects
Frieze Projects is a programme of artists’ commissions realised annually at Frieze Art Fair. Curated by Sarah McCrory, this year the programme includes eight specially commissioned projects as well as the Emdash Award.

The artists commissioned to create site-specific works for Frieze Art Fair 2011 are: Bik Van der Pol, Pierre Huyghe, Christian Jankowski, Oliver Laric, LuckyPDF, Peles Empire, Laure Prouvostand Cara Tolmie.

This year’s programme incorporates a number of unique viewpoints throughout the fair that will demand a shift in viewers’ perception, ranging from Laure Prouvost’s idiosyncratic signs positioned in response to the fair’s architecture, to Bik Van der Pol’s physical commentary on the environment, which will take the form of an abstract script writ large on a live text ‘scoreboard’. Pierre Huyghe’s aquarium demands that the fair audience looks at a micro-level, exchanging the chaotic bustle and bright lights of the fair for a dark contemplative space, whilst Oliver Laric’s web-based project will have a life after the fair, existing and spreading virally in new forms. Christian Jankowski’s project engages directly with the idea of sales and exchange and the value of luxury goods, whereas LuckyPDF and Peles Empire are representative of grassroots practice, bringing emerging artists, artistic social enterprise and new technologies to the 2011 fair.

The Emdash Award 2011 recipient is Anahita Razmi. She will present a new commission that intends to draw attention to how Tehran’s skyline was recently used by protestors after the Iranian presidential election. She will use Trisha Brown’s 1971 work Roof Piece, which took place on 12 different rooftops over a ten-block area in downtown New York, as its point of departure. The work will be presented as a video installation at Frieze Art Fair. The Emdash Award is supported by the Emdash Foundation, a private foundation with a mission to support new ideas and emerging talent across disciplines, from the arts and cultural projects to science.

Frieze Projects presents newly commissioned artworks by international artists. Offered as an opportunity to work in a unique context, the artists commissioned by Frieze Projects use Frieze Art Fair as a site to realise ambitious ideas in an exceptional environment.

Frieze Projects is commissioned by Frieze Foundation and is supported by the
Emdash Foundation. Frieze Art Fair is sponsored by Deutsche Bank for the eighth consecutive year.

Frieze Announces Two New Fairs for 2012
Amanda Sharp and Matthew Slotover, the co-founders of Frieze, announced today the launch of two new art fairs; Frieze New York, a contemporary art fair in New York City and Frieze Masters, a fair in London that will give a contemporary perspective on historical art. Both fairs will be launched in 2012 and will complement the existing October fair. Sharp and Slotover said, ‘At Frieze Art Fair, our aim has been to create a unique destination with an atmosphere that is of cultural as well as commercial value. In the tenth year of the fair, we are delighted to take this vision to New York. We are also excited by the challenge of Frieze Masters, where we will apply a contemporary approach to pre-21st-century art. We look forward to building on the fair’s existing relationships with galleries, collectors and curators, and forming some new ones along the way.’


Frieze Art Fair Randall’s Island Park, New York 3–6 May 2012
The New York fair will take a similar approach to that which has made Frieze Art Fair one of the world’s most influential contemporary art fairs, housed in a bespoke structure and located in a unique setting. Frieze New York will be held in Randall’s Island Park, Manhattan, overlooking the East River.

‘New York City has long been a global center for arts and culture, and in recent years, the number and size of local art fairs that attract New Yorkers and visitors from around the world has grown dramatically,’ said New York City Mayor Michael R. Bloomberg. ‘Frieze has a reputation for hosting worldclass arts shows, and with Randall’s Island Park as the location and New York City’s waterfront as the backdrop, this new event should be extraordinary.’

The fair will house approximately 170 galleries and will be designed by New York-based SO-IL architects. The exhibitors will comprise some of the most forward-thinking galleries from around the globe, bringing an international focus to the dynamic contemporary art scene in New York. Amanda Sharp, who is based in New York, added: ‘With its extraordinary range of museums, galleries, collectors and artists, New York is an exceptional city for contemporary art, and one of the most desirable cities in the
world for an international art fair to be located.’
Frieze Art Fair 2011 and Frieze Projects 2011: Details Announced