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November 2011
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THE DRESS CODE PROJECT
Co-curated by Martina Corgnati & Amel B. Makkawi, and with the exclusive sponsorship of
Deutsche Bank.
The Dress Code imbedded in clothing includes indications of a person's gender, income,
occupation and social class, political, ethnic and religious affiliation, and attitude towards
comfort, fashion, traditions, gender expression, marital status, sexual availability and
orientation.
Amel Makkawi, co-curator of this project and founder/director of Art Sawa stated that:
“Clothes also convey other social messages including the stating and claiming of personal
and cultural identity. Clothing establishes, maintains, or defies social group norms, and
speaks to comfort and functionality”.
Henry Azzam, Chairman of the Middle East Foundation, said“For decades, Deutsche Bank
has promoted promising young artists around the Globe to cultivate an environment that
fosters creativity and innovation. Through our Middle East Foundation we continue to bring
our unparalleled global commitment to Art and Culture into one of our key growth regions.
We are proud to support Art Sawa in launching this unique contemporary art exhibition in
Dubai and Abu Dhabi.
Historically we can “read” society’s evolution through its attires, its dress codes, in particular
that of women. A woman’s attire will tell us something not only about the climatic
environment but more importantly the socio-economic and cultural environment, the value
system, the roles and positions people identify with in their societies.
The objective of this project is to create a collection of works that projects the artists’ unique
style and artistic message on clothing as reflection of his/her society and the artists’
interpretation of its norms. This unique project includes works by some of the most
celebrated contemporary artists of the Middle East and Arab world.
Amel also added that: “This carefully co-curated exhibition will be unveiled in our newly
opened space in the Dubai International Financial Center (“DIFC”), before going on a tour to
other Regional and International locations”.
Co-curated by Martina Corgnati & Amel B. Makkawi, and with the exclusive sponsorship of
Deutsche Bank.
The Dress Code imbedded in clothing includes indications of a person's gender, income,
occupation and social class, political, ethnic and religious affiliation, and attitude towards
comfort, fashion, traditions, gender expression, marital status, sexual availability and
orientation.
Amel Makkawi, co-curator of this project and founder/director of Art Sawa stated that:
“Clothes also convey other social messages including the stating and claiming of personal
and cultural identity. Clothing establishes, maintains, or defies social group norms, and
speaks to comfort and functionality”.
Henry Azzam, Chairman of the Middle East Foundation, said“For decades, Deutsche Bank
has promoted promising young artists around the Globe to cultivate an environment that
fosters creativity and innovation. Through our Middle East Foundation we continue to bring
our unparalleled global commitment to Art and Culture into one of our key growth regions.
We are proud to support Art Sawa in launching this unique contemporary art exhibition in
Dubai and Abu Dhabi.
Historically we can “read” society’s evolution through its attires, its dress codes, in particular
that of women. A woman’s attire will tell us something not only about the climatic
environment but more importantly the socio-economic and cultural environment, the value
system, the roles and positions people identify with in their societies.
The objective of this project is to create a collection of works that projects the artists’ unique
style and artistic message on clothing as reflection of his/her society and the artists’
interpretation of its norms. This unique project includes works by some of the most
celebrated contemporary artists of the Middle East and Arab world.
Amel also added that: “This carefully co-curated exhibition will be unveiled in our newly
opened space in the Dubai International Financial Center (“DIFC”), before going on a tour to
other Regional and International locations”.
Participating Artists include:
Ahmed Al Bahrani
Fadi Yazigi
Fatma Bucak
Ghassan Ghaib
Mahmud Al Obaidi
Marya Kazoun
Naiza H Khan
Nermine Hammam
Rachida Azdaou
Samta Benyahia
Sumayyah Al Suwaidi
Zena Assi & Issam Barhouch
Ahmed Al Bahrani
Fadi Yazigi
Fatma Bucak
Ghassan Ghaib
Mahmud Al Obaidi
Marya Kazoun
Naiza H Khan
Nermine Hammam
Rachida Azdaou
Samta Benyahia
Sumayyah Al Suwaidi
Zena Assi & Issam Barhouch
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